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Gotatoes - A Fresh Approach to Convenience
We’ve studied national trade journals and consumer surveys and from this
research, we’ve decided to launch a new product!
Kitchen Kleen’s new Gotatoes are
fresh, not frozen, mini-bakers with tasty toppings and are designed to
help meet the changing needs of the U.S. population.
A study done by the University of
North Carolina found that, in every age group, more and more Americans
now consume a large portion of their daily food intake via snacks rather
than sit-down meals, favoring quick, easy -- often non-nutritious --
foods. With today's consumer becoming more health conscious, yet still
favoring quick and easy small meals; Gotatoes are the perfect solution.
With Gotatoes, consumers get a meal or snack that is quick, easy,
nutritious, and even has a home-cooked taste that other "grab and go"
foods lack.
Gotatoes are triple-washed
mini-baker Russets packaged in convenient and reusable microwave
containers. The buttermilk ranch, cheddar cheese sauce, and salsa
toppings are in packets to allow the consumer control over the
application of the topping. Gotatoes are ready in minutes; the
individual size of 2 potatoes is ready to eat in just 3 minutes and the
family size of 7 potatoes in only 8. There is no prep and no cleanup
with this product. It makes the perfect snack, a healthy lunch, or a quick
and easy side dish for dinner.
Click for Additional
Information about Gotatoes
Printable Brochure
(pdf)
Kitchen
Kleen Potatoes
At Kitchen Kleen, we’re
continually trying to meet the needs and demands of today’s produce
consumer and produce manager.
Many studies have shown that
potatoes are America’s favorite vegetable.
Potatoes taste good and are versatile.
Potatoes are also low in calories and are high in vitamin C –
an overall excellent nutrition source.
According to the National Potato Board, 85% of consumers keep
fresh potatoes on hand and potatoes are served four times as often as
any other side dish.
Consumers are looking for products
and packaging that communicates a benefit.
As you know, Kitchen Kleen bags and boxes clearly communicate
several consumer benefits – from Certified Environmentally Grown to
Double Washed to Recipes on the Web.
We pride ourselves with providing
consumers a great tasting product with the benefits they are looking
for. We also pride ourselves with providing produce managers with
a quality product as well as useful point of purchase materials.
Last year’s Kitchen Kleen “When is your potato night?”
floor graphic was very popular as were the Kitchen Kleen bright
yellow recipe cards (download pdf).
In addition, consumers now start to look for the Kitchen Kleen
$1,000 Cash Back contest tags in December.
Below you will find product
descriptions, Kitchen Kleen product updates and photos from produce
departments across the upper Midwest that creatively showcase Kitchen
Kleen potatoes. In addition, be sure to visit
our advertising page to learn more about our commitment to
supporting our product.
Availability
Kitchen Kleen Potatoes are available from mid-October until June each
year. We pride ourselves
with providing a quality, great tasting potato and you know you will always get a great tasting Russet Burbank
potato with Kitchen Kleen.
Gotatoes are available year-round
through several distributors. Call your distributor or us for more
information.
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