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Nuto Farms - Celebrating 75 Years
In the year 1929
Barron
West planted his first crop of Russet Burbank potatoes in the
fertile northern Wisconsin soil. The location was no accident. The mild
daytime temperatures and cool nights produce a quality potato that is
high in dry matter and low in water content. A potato that really does
store well and taste great.
This modest hard working
farmer could have little imagined his first five-acre plot would someday
become a 5,000-acre, state-of-the-art, fully irrigated farm that
maintains a "hands-on" approach from seed to store shelf.
Today, under the
direction of his son Donn and
Donn's two sons Brian
and Dennis, the West family has continued the
traditions set down by Barron in those early years. His
hard work and attention to detail, while always keeping an eye and ear
open to the latest advances within the industry, are the building blocks
of Nuto Farms, grower of Kitchen Kleen Potatoes.
Donn
oversees the total operation, Brian
focuses on planting, growing, and harvesting; while
Dennis
concentrates on storage, packaging and communications.
Brian
West has traveled the world in search of the latest in
agricultural technology. While his search for "high-tech"
advances has yielded great results, it has also led the way back to
Environmental
growing methods that stress natural controls rather than a reliance on
chemicals and fertilizers. This "green" agriculture was
practiced and perfected by Nuto Farms long before it became politically
correct. It's not only good for the environment, it's good for business.
This attention to detail guarantees a consistent crop - long a West
family and Nuto trade mark. It has also earned Kitchen Kleen
Potatoes the certification of "Environmentally Grown"
by the
Midwest Food Alliance.
September
brings cool evenings and a beautiful array of Autumn colors in Northern
Wisconsin. As this season arrives, Brian determines when the potatoes are ready for
harvest. When ready, Nuto's experienced staff harvests the crop with
utmost care and state-of-the-art equipment. The key is to eliminate
bruising once the potato leaves the ground. All loads are covered with
tarps when necessary to protect the freshly dug potatoes from adverse
weather conditions on their way to the warehouse.
Back
at the warehouse, potatoes are gently unloaded into the storage bin
where they will be kept at optimum temperature and humidity throughout
the winter.
Dennis, like his brother
Brian, is continuously researching new methods and
technologies to help ensure Kitchen Kleen Potatoes are consistent in
quality and taste. Dennis focuses his efforts on
storage and packaging. He takes great pride in
assuring
Kitchen Kleen Potatoes never drop more than a few inches from soil to
store -- an unbruised potato is an appealing potato, and good appearance
along with great taste are what consumers want. In addition,
Dennis
works closely with fresh produce managers and consumers providing useful
information on the wonderfully versatile Kitchen Kleen Potato.
During packaging and just before
shipment, all potatoes are thoroughly inspected to insure that Kitchen
Kleen Potatoes surpass the quality and grade standards that have been
set by state and federal agencies.
We can only look back in amazement at
what has grown out of Barron West's five-acre dream.
From a 5 acre plot of land meant to feed a family, it has grown into a
business that feeds cities. From Barron's first wagon full of spuds, it
has grown into an industry that has harvested enough prime Russets to
reach the moon and back over 25 times. |